Email Marketing

9 tips to make your welcome email stand out

How often do you get a generic welcome email that has something like: “Welcome to XXX newsletter.” “Please confirm your subscription.” “Greetings.” I bet 97% of the time. The truth is, that first welcome email is your first interaction opportunity with your potential clients. Sure, they may come from your web inquiry forms, or newsletter…

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LinkedIn

Stop describing yourself on your LinkedIn profile

Take a look at some profiles on LinkedIn. Do you see phrases like: “I am a self-motivated, self-driven marketing manager….” “I am committed and growth-centric in my work…” “I am hardworking, honest and helpful…” Now, that’s pretty much how our teachers teach us to write our resumes in school. Yes, in school, which is knowledge from…

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CopywritingTools

FK-score your website (Readability Test)

Last week I wrote about how the pro copywriters use a hidden feature in Microsoft Word to improve their copywriting, which you can easily use too. Now, for websites, you can just copy and paste the contents into MS Word and get the FK score, but that’s tedious. Instead, why not use the WebpageFX’ Readability Test Tool,…

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LinkedIn

First Voice vs. Third Voice in your LinkedIn Summary

We talked about three hacks to enhance your headlines last week, and today, let’s talk about the next section: your profile summary. Researches have found that one way to make your profile more interesting for your prospects and clients, is to use the first voice. But what’s this third voice first voice thing? Let me…

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